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Company Information & History
Panache's
mission is to create a brand for live music where we set the gold
standard for string quartets, jazz combinations, and live bands.
All performers are recruited after an audition process and are trained
to ensure that they use the richest arrangements of music, wear
uniformed attire, and have a professional demeanor that lends to
the stage presence of all of its presentations. At Panache, they
recognize that they are not there just to perform music but to create
an image and a general atmosphere that its clients demand.
Panache is led by its CEO Jonas Pascua, a professional violinist
for several years and a graduate of the Stephen M Ross School of
Business with a concentration in marketing and corporate strategy,
and has a network of over 350 musicians all having the following
objectives in mind:
- Set the standard for the live music experience using talented,
professionally trained performers and consultants.
- Increase the accessibility, availability, and understanding
of live music to the general community.
- Make the live music experience convenient, affordable, and
enjoyable.
- Provide the client with an unparalleled flexibility of choice
in available ensembles, styles, and prices.
- Use economies of scale and increased demand to decrease the
cost of live music services.
Panache evolved as it further understood the needs of its clients
and became more effective in meeting them. The entertainment firm
is now positioned to become the market leader in its industry and
strengthen its ability to provide services to the Midwest area.
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